As our understanding of sustainability and provenance increases, so does the number of British flower growers choosing to supply seasonal, farm grown flowers to market. It may still be at around just 12 per cent of the UK flower market at the moment but the momentum is there.
A grassroots movement of artisan flower growers is spearheading a revival in British cut flowers, creating gorgeous floral designs and supplying independent florists up and down the country who want to celebrate seasonality and locally grown blooms in their arrangements.
Instragram too has played a role, with increasing numbers of florists sharing their displays online and setting a trend for a wilder, romantic, blousy style of arrangements. Followers of some of the trend-setting florists run to the hundreds of thousands.
Celebrating the movement and bringing the best of British blooms to the fore is British Flowers Week, this year running from 10-16th June.
British Flowers Week started with a simple hashtag seven years ago set up by New Covent Garden Market (@marketflowers), London’s oldest wholesale market, flowering the capital since the 1600s. The campaign aims to champion and celebrate British flowers, growers, wholesalers and florists and each year it gathers support from thousands of brands and independent florists.
You can follow the week and its various related activities by noting the hashtag #BritishFlowersWeek across social media platforms – and don’t forget to post your own images too.
There’s information on the British Flowers Week website of what’s going on where around the country.
Here’s some ideas from us:
• Buy some British-grown flowers!
• Buy a Wrap & Grow Flower Gift set from grower and design Kelly Rideout. She’s created a new design especially for British Flowers Week to include wrap for your own arrangements, stickers and flower decoration – plus some seeds to grow your own flower next year.
• Attend a floristry or grow-your-own workshop
• Visit a flower farm
• Make a flower crown
• Buy a copy of Bloom: Contemporary Floral Design, a glorious survey of more than 80 contemporary floral designers who are pushing the boundaries of their art. The book looks at the explosive impact that floral designers from the last decade are having on a previously under-appreciated art form.
• Visit gallery Oriel Colwyn in north Wales to view Tessa Bunney’s exhibition of photography highlighting British flower growers.
• Visit the Garden Museum in London, which is hosting a week of related events.
More about the Garden Museum’s British Flowers Week activities
This year’s #BritishFlowersWeek exhibition in the Garden Museum will see five of London’s finest florists creating a floral installation to a theme of ‘memories’. The florists chosen represent a mixture of established and up-and-coming florists all with a unique style, artistic flare and of course, a love of British flowers.
• Sign up for a free after-work drink on Friday 14 June and enjoy the museum transformed with floral installations.
Don’t forget, there are events taking place throughout the country – or you can mark the occasion yourself.
Here’s some useful hashtags and handles to follow and to use