Gone are the days when we grab a bouquet from the supermarket without a second thought. If you want to show someone you care this Valentine’s Day, forget the stereotypical red roses. Buy a flower subscription and shower your loved one with seasonal, sustainable blooms all year long.
Fresh flowers can make all the difference to a room. They bring life, colour and fragrance into your home, and some studies have shown they even have the power to reduce blood pressure, pain and anxiety in those around them. Sending a joy-filled bouquet to a loved one on a monthly basis is a thoughtful way to show your heart-felt appreciation for everything they do – and a flower subscription takes care of that for you.
More and more businesses are offering convenient fresh flower deliveries as monthly subscriptions. And most champion seasonal British flowers and sustainable practices by sourcing stems ethically or locally and sending them in recyclable packaging. Whether you want flowers you can send through the letterbox or pre-arranged displays, simply choose a style and subscription that suits your budget.
We’ve already already listed our favourite plant subscription services, so here we’re focussing on the UK’s best flower subscription services. Whether you want to treat a loved one for Valentine’s Day or give yourself the gift of filling your home with a regular supply of fresh blooms, take a look at the fantastic options below.
Best flower subscription services in the UK for Valentine’s Day
Four bouquet options make up Appleyard London’s flower subscription packages: ‘Home’, ‘Birthday’, ‘Seasonal’ and ‘Romance’. All the stems come from Fairtrade farms dedicated to supporting the local community, so you can rest easy knowing your bouquets are ethically produced.
The longer the subscription you choose, the less you pay per month. Bouquets start at £30 per delivery for a three-month purchase, drop down to £27.50 for six-month orders and then to £25 for 12-month or ongoing subscriptions.
You’ll also find food hampers and gifts on Appleyard London’s website, so it’s a great place to look if you want to treat your Valentine to flowers and foodie gifts.
For an affordable, flexible flower subscription, try Arena Flowers. You’ll pay £20 per delivery and you can skip, pause or change your preferences any time in your online account.
In fact, there’s a great deal of freedom when it comes to setting up your subscription. Choose whether to receive your blooms weekly, fortnightly or monthly, on Wednesdays, Thursdays, Fridays or Saturdays. You can also opt for an ‘ethical’ or ‘pet-friendly’ arrangement.
Thanks to Arena Flowers’ focus on sustainability, the brand has been voted the UK’s top ethical flower company for six years running. It uses seasonal, British plants whenever possible, champions Fairtrade and avoids single-use plastics.
Bloom & Wild
Bloom & Wild is one of the most well-known and popular flower subscription services in the UK, distributing letterbox-friendly parcels in 100% recyclable packaging. You can choose a three-, six- or 12-month subscription, or set up an ongoing monthly order.
Delivery prices vary between £19.58 and £26.66 per month, and you’ll pay less per bouquet the longer your subscription lasts. For an ongoing order, ‘Classic’ blooms come in at £20 per month, while the brand’s special ‘Seasonal’ option has a £25 price tag.
There’s plenty of customisation on offer with Bloom & Wild. You can choose which bouquet you receive next and select your preferred delivery date. You’ll even get the chance to add a different gift card with each bouquet. So each month they receive blooms from you, they’ll receive a different personalised note too. Who said romance was dead?
Head to Bunches if you want more control over the number of stems you receive and the amount you spend. Blooms cost between £20 and £30 per delivery, but you can customise your order by choosing 10-12 stems (£22), 14-16 stems (£26), 16-18 stems (£28), 18-20 stems (£30).
Set up your subscription for three, six or 12 months, and Bunches will deliver your blooms in plastic-free, fully-recyclable packaging. There’s even a letterbox-friendly option, which is ideal if you know you’ll be out of the house on delivery days.
With every order, you’ll get a printable gift certificate to pass on to that special someone if you’re buying the subscription as a Valentine’s gift
Interflora has been supplying beautiful blooms for almost 100 years now, and it’s developed a flexible subscription service priced at £35 for each monthly delivery. Packages range in length from three months (£105) to a year (£420), but always include fresh, seasonal flowers.
After your first order, which has a £7 courier fee, every delivery is free of charge.
Like many flower subscription providers, Interflora also sells one-off bouquets and house plants, but its easy-to-navigate website makes it particularly convenient to use. The brand categorises its blooms by occasion, so, if you want to surprise a loved one for Valentine’s Day, you’ll be able to find an appropriate bouquet in no time.
If you want to enjoy fresh flowers in your home without paying the large price tag associated with many subscription services, FlowerBe could be the perfect option for you. The small business sends out mini posies at £14.95 per monthly delivery and posts them through your letterbox. You can choose a three, six or 12-month subscription of ‘natural’ or ‘colourful’ posies starting at £45.
In your package, you’ll get a bunch of seasonal flowers and herbs, including some rare varieties left out of bouquets from other retailers. You’ll also receive an A6, hand-illustrated card with instructions and advice on arranging and caring for your flowers.
Flowerbx sits at the premium end of the scale when it comes to flower subscriptions. It offers high-end bouquets, as well as standalone plants, vases and home fragrances. So if you’re looking for something extra special this Valentine’s Day – perhaps for an anniversary – it’s one to consider.
Subscription packages are split into several categories. There’s the ‘Classic’ (£45 per delivery) and the ‘Premium’ (£80). And the brand has also created special ‘Hydrangea’ and ‘Rose’ subscriptions for anyone with a particular fondness for the two varieties (£50 and £60 respectively). You can even upgrade your bouquet to a large version for an extra £25.
Choose between weekly, fortnightly or monthly deliveries, and enjoy a complimentary vase with a ‘Classic’, ‘Premium’ or ‘Rose’ subscription order.
With 12 million deliveries already logged, this Jersey-born flower retailer offers a popular subscription service. It sells monthly packages, which can be posted through your letterbox.
The longer your subscription, the less you spend per delivery. Three-month packages start at £60, but you’ll pay £115 for six-month orders and £225 for year-long subscriptions.
As an added bonus, Flying Flowers only sells sustainably sourced blooms and makes sure all its packaging is environmentally friendly.
Despite being a relatively small business, Freddie’s Flowers has already accepted more than three million orders. The brand’s story began when Freddie started preparing flowers in a tent in his parents’ garden and delivering them locally in a yellow milk float.
If you sign up for a subscription, you’ll pay £25 per delivery and get some of the rarer flower varieties you don’t see in other branded boxes. You can also choose how frequently you receive your blooms and opt for an arrangement without lilies if you have pets or allergies.
Plus, Freddie’s Flowers bouquets are sent with sustainability in mind. They come in biodegradable packaging through carbon neutral deliveries. And you can recycle your box by leaving it out for the delivery driver to pick up when they drop off your next bunch.
Serenata Flowers sells three different subscription packages: the ‘Happiness’ for £29.99 per delivery, the ‘Delight’ for £39.99 and the ‘Euphoria’ for £49.99. The ‘happier’ your pack, the more impressive your blooms will be.
When you set up a subscription plan with Serenata Flowers, you can opt to receive bouquets weekly, fortnightly or monthly, and you’ll get a free vase with your first order. Every delivery comes with flower food, a greetings card and instructions on how to look after your blooms.